Wash & Care
At Claire Woman, we take great pride in our unwavering commitment to ethical and sustainable practices. Our dedication to this mission is reinforced through the attainment of the crucial certification: GOTS (Global Organic Textile Standard).
Wash & Care guide
It doesn’t take much to make a difference. For example, you can alter your laundry habits just a little to give results that are better for both the environment and for your clothes. We’ve put together our recommendations for how to optimally care for your clothes and the planet.
Wash & Wear test
No Claire Woman garments are put into production until all styles have undergone our Wash & Wear test. Wash & Wear means that all styles are sent to our testers, who wear the clothes and wash them, then give us feedback so we can improve. This helps us create clothes with longevity and good shape. Claire, because we care.
CleverCare
Extending the lifespan of our clothing by just nine months can lessen environmental impact by 20–30%. While many people replace their clothes before they wear out, it's worthwhile to consider more sustainable ways to care for them.
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Hang your clothes
To dry instead of tossing them in the tumble dryer. You'll save energy and your clothes will keep their shape for longer.
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Washing at 30°
Instead of 60° uses half as much energy. Most detergents clean clothes just as well at low temperatures, so reduce the water temperature when you do the laundry.
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Only use dry cleaners
that offer “green" solutions instead of traditional cleaning methods.
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Only iron clothes when
it is absolutely necessary. Hang your clothes to dry as soon as the wash is complete: It minimises creasing.
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Don't wash your clothes
too often. Remove stains manually and freshen up your clothes by airing them after each use.
