Collection: Merino Wool Collection

Claire Group, founded in 1975, is a renowned Scandinavian fashion house behind the quality brand Claire. Claire is known for its reliable everyday essentials, women's wear designed to be easy to wear, easy to style and easy to reach for again and again.

Each Claire collection brings together classic wardrobe favourites, from smart dresses and soft knitwear to practical outerwear and everyday basics. The focus is on quality and durability over trends, so the pieces become a lasting part of the wardrobe, season after season.

Claire is built on a commitment to responsible production. Claire Group works continuously on fair working conditions and responsible sourcing across every step from design to finished product.